Understand what your scan results mean / BIMI
BIMI: getting your logo to actually show up next to your emails
BIMI is the record that lets your verified brand logo appear in a recipient's inbox next to your emails — but it has a real prerequisite most people miss: strong DMARC enforcement first.
BIMI (Brand Indicators for Message Identification) is a DNS TXT record that points to your brand's logo (as an SVG) and, for most major inbox providers, a Verified Mark Certificate (VMC) proving you legitimately own that trademark. When configured correctly, supporting mail clients (Gmail, Yahoo, and others) display the logo as the sender's avatar.
The prerequisite that catches people out: BIMI is deliberately built on top of a strong DMARC policy — most inbox providers require p=quarantine or p=reject (not p=none) before they'll honor your BIMI record at all. The logic is straightforward: BIMI is a trust signal, so providers won't display it for a domain that hasn't proven it's actually enforcing anti-spoofing protection.
This means BIMI can't be treated as a standalone marketing checkbox — if your DMARC policy is still at p=none (the common starting point, see the DMARC guide), your logo won't show regardless of how correctly the BIMI record itself is configured. Korantix reports BIMI as found without asserting it will actually render, since that also depends on the DMARC enforcement level and, for some providers, VMC certificate validity — factors outside a DNS-only check.
What to do: get DMARC to p=quarantine or p=reject first (following the aggregate-report review process described in the DMARC guide), then add BIMI — doing it in the other order means shipping a logo record that inbox providers will simply ignore.